- by dybalachawki
Square Net – Lamborghini is a large Italian brand, and manufacturer of luxury cars. Headquartered in Sant’Agata Bolognese, it is now owned by the Volkswagen Group.. In the following article, we review the most important historical changes in the ownership of Lamborghini over time since it was founded by Italian founder Ferruccio Lamborghini in 1963, until the moment the Volkswagen Group acquired the company through its Audi branch.
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Founded by Ferruccio Lamborghini in 1963
At the beginning of the Italian brand’s founding in 1963, the goal was to produce a luxury car for grand tours to compete with offerings from well-known brands such as Ferrari. Indeed, the company’s first models were introduced in the mid-sixties and drew attention for their refinement, strength and comfort. Lamborghini gained wide fame in 1966, only 3 years after the company’s launch; This is due to its Miura sports coupe, which was established with a central rear engine and rear wheel drive, as the standard layout for high-performance cars of that era.
The 1973 financial downturn and the declining Lamborghini sales crisis
Lamborghini has grown rapidly during its first decade, and 10 years after its founding, sales are declining in the wake of the 1973 global financial downturn and the onset of the global oil crisis. So the ownership of the Lamborghini company passed to two Swiss investors (George-Henri Rossetti and Rene Laimer); A year later, the duo retired, to come in 1978 and the company was officially declared bankrupt, and it was placed in receivership by brothers Jean-Claude and Patrick Marran in 1980, and they bought the company for the United States for $ 3 million. Patrick Mimran invested heavily in the company’s expansion, and was later considered the man who saved Lamborghini. Under his leadership, Countach’s Lamborghini model line was expanded to include the entry-level sports car Galpa and the high-performance LM002 off-road vehicle.
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Transfer of ownership to Volkswagen under the control of the Audi division of the group
In 1987 Patrick Mimran sold Lamborghini to Chrysler for $25.2 million. In 1994 it was sold to the Malaysian investment group Mycom Setdco and the Indonesian group V’Power Corporation, and about 4 years later, in 1998, Lamborghini was sold to the Volkswagen Group, where it was brought under the control of the Audi division of the group. New products and model lines were introduced to the brand’s portfolio which increased the brand’s productivity.
Watch also: “Report” the story of the Lamborghini car industry after Ferrari insulted it
Square Net – Lamborghini is a large Italian brand, and manufacturer of luxury cars. Headquartered in Sant’Agata Bolognese, it is now owned by the Volkswagen Group.. In the following article, we review the most important historical changes in the ownership of Lamborghini over time since it was founded by Italian founder Ferruccio Lamborghini in 1963,…
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